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Marketing Strategy & Execution

Marketing built to match
the business you've built.

Sharp positioning, clear messaging, and direct operator-led execution — without the overhead of an agency or the gap of a generalist.

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What this is

Strategy that gets built.
Execution that gets results.

Most marketing engagements split thinking from doing. You get a strategist who hands you a deck, or an agency that executes a brief without fully understanding your business. Very Guud is one person who does both — from the initial positioning work through the final deliverable.

This works for businesses that are already operating and need sharper marketing — not starter templates or generic playbooks. If you have a real offer and a real audience, this is built for you.

Positioning & Messaging Website Copy Content Strategy Email & Nurture Brand Voice Go-to-Market

01

One operator, full ownership

You work directly with the person doing the work. No handoffs, no junior staff assigned after the contract is signed, no account manager relay between you and the output.

02

Advertising thinking applied to your business

Built from a foundation in advertising strategy — the discipline of making audiences understand and care, applied to how you present your business and your offer.

03

Operator perspective, not just marketing perspective

Operating at the executive level across product, strategy, and growth means marketing recommendations that connect to how businesses actually run — not just what sounds good.

"Most businesses don't have a marketing problem. They have a clarity problem — the work is strong, but what they say about it isn't. That's the gap Very Guud closes."

— Kevin Mercado, Very Guud

Process

How an engagement actually runs

1

Discovery Call

30–45 minutes. We talk through your business, your goals, and where marketing is underperforming. No pitch, no deck — just a direct conversation to figure out if this is the right fit and what scope makes sense.

2

Scope & Align

Clear scope, clear deliverables, clear timeline. You know exactly what you're getting before anything starts. No scope creep, no surprise billing, no vague retainer language.

3

First Deliverable in 5–7 Days

Work starts immediately. You see real output within the first week — not a status update or a kickoff recap. Momentum from day one is non-negotiable.

4

Iterate & Ship

Feedback is fast. Revisions are collaborative. The goal is a final product you can actually deploy — not a document that lives in a shared folder six months later.

Packages

Three ways to engage

All engagements include direct access, clear deliverables, and work that's ready to use. Choose the scope that matches your current need.

Single Engagement

From $1,500

Project-based · one-time

One focused project, done right.

A defined scope with a clear deliverable. Best when you have a specific gap to close — a messaging refresh, a new landing page, a launch sequence — without committing to ongoing work.

  • Defined scope & deliverables upfront
  • First deliverable within 5–7 business days
  • Two rounds of revision included
  • Direct communication throughout
  • Deploy-ready final output
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Most Popular

Growth Retainer

From $1,200/mo

Monthly retainer · ongoing

Consistent execution, month over month.

An ongoing engagement for businesses that need a steady output of quality marketing work — without the overhead of a hire or the friction of re-briefing an agency every month.

  • Defined monthly deliverables
  • Ongoing strategy & execution
  • Priority turnaround & response
  • Monthly review & roadmap session
  • Flexible scope — evolves with your needs
  • Month-to-month — cancel anytime
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Strategic Partnership

From $2,200/mo

Monthly retainer · full engagement

A full marketing operator in your corner.

For businesses ready for a deeper engagement — where marketing strategy is integrated with business decisions, not layered on top of them. More scope, more access, more output.

  • Full-scope strategy & execution
  • Positioning, messaging & content
  • Weekly syncs & async access
  • Go-to-market & launch support
  • Strategic input on business decisions
  • Month-to-month — cancel anytime
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Not sure which is right? Book a discovery call — we'll figure it out together.

Kevin Mercado

Founder, Very Guud · Chief of Staff, Sunthetics

Foundation in advertising strategy & brand
Chief of Staff at AI/ML company (Sunthetics)
Cross-functional operator: product, growth, GTM
Experience across B2B, service, and tech businesses
Direct execution — one person, full ownership
About

Rare combination.
Real results.

Very Guud exists because advertising thinking and operational judgment in the same person is genuinely rare. Most advisors give you frameworks. Most agencies give you deliverables. Very Guud gives you both — through one person who owns the outcome.

The foundation is in advertising — where the discipline is making an audience understand and care, fast. That thinking shapes everything: how a business is positioned, how its offer is framed, how its message lands. It's not about making things look good. It's about making them work.

Layered on top of that is operating experience. Working as Chief of Staff across product strategy, go-to-market execution, investor communication, and team operations means marketing recommendations that connect to how businesses actually run — not just what sounds good in a deck.

One person, full scope

The person you speak to in the discovery call is the person who does the work. No handoffs, no account managers, no information lost in translation.

Fast without being rushed

First deliverables within 5–7 days. Quality doesn't require a six-week ramp-up and a kickoff deck — it requires focus and commitment from day one.

Built to deploy, not to present

Everything is structured to actually be used — not to live in a Google Drive folder six months after the engagement ends.

FAQ

Common questions

Businesses that are already operating and need sharper marketing — not businesses building from zero. That includes founder-led service companies, B2B businesses with a real offer and a defined audience, growing teams that need marketing execution without a full-time hire, and selective startups with product-market fit that need to communicate their value more effectively. The common thread is a business that works, but whose marketing doesn't fully reflect that yet.
It's a 30–45 minute conversation — no slide deck, no pitch. We talk through your business, your goals, and where marketing is the bottleneck. By the end, you'll have a clear sense of whether this is the right fit and what engagement would make the most sense. There's no pressure and no obligation coming out of that call.
Once scope is confirmed and the engagement starts, work begins immediately. The first deliverable comes within 5–7 business days — not a kickoff document or a briefing summary, but actual output you can review and respond to. Momentum is built in from the start.
Positioning and messaging, website copy and page structure, content strategy and editorial planning, email and nurture sequences, brand voice and tone guidelines, and go-to-market planning and launch support. The specific mix depends on your business and engagement scope — it's defined upfront and built around what will actually move the needle for you.
Retainers run month to month with a defined scope reviewed and adjusted each month. You get consistent output without re-briefing from scratch, priority turnaround, and a monthly strategy session to align on what's coming next. The scope evolves with your business — if your priorities shift, the engagement shifts with them.
Yes. Every engagement is direct — the discovery call, the strategy work, the writing, the revisions. There are no account managers, no junior team members assigned after signing, no handoffs. One person with full context and full ownership of the work.
The Single Engagement is a one-time project with no ongoing commitment. Retainers are month-to-month — no 6-month or 12-month contract required. If you're not getting value, you're not locked in. That said, marketing compounds over time, and the best outcomes come from sustained work rather than one-off interventions.
Ready when you are

Ready to close the clarity gap?

Book a Discovery Call. Thirty minutes, no deck, no pitch. Just a direct conversation about your business and whether this is the right fit.

Book a Discovery Call

No obligation. No sales process. Just a conversation.